Harvester wanted a change to their previous packs and decided to switch over to a box that folds out to reveal lots of fun games and activities for children to play with whilst waiting in their restaurants. Each box contains three inner cards, a board game, and crayons to play with.
I worked along side a digital team to create and develop an augmented reality app so that we could include an AR mini game. This requires you to scan a QR code and point your device at the card in order to play the game.
Previous versions were also developed and used to include a colour in character card. Once this card is scanned through the AR app it comes to life in front of your eyes with the design that has been coloured!