As we are unable to deny that technology is always going to be a big part of our lives, I assisted in the design and development of an Augmented Reality app. This allows users to scan QR codes that then links them to an AR campaign that brings their children's activity pack to life. Campaigns that we have developed include clients such as Hard Rock Café, Harvester, TUI airlines, and Britvic (Fruit Shoot).

There are two variations of AR that is available, one where you can colour in a picture which appears in real time within the app, and another that loads a mini game. Both have proven to be very popular, and it's been great to see how it has developed over time.