After reviewing what they offered to children dining at their restaurants, Toby Carvery realised that they needed to up their game a little bit and make their activity sheets more uniformed. For this, they required some characters that really showed what they were all about, and what better representation could they have than Yorkshire puddings! I created a variety of characters that reside in 'Pudville' that can be used across all executions of activity sheet going forward so children can start to recognise and associate them with Toby Carvery as a brand.